We fuse deep human insights with visionary brand propositions. Centering the consumer in our universe, we delve into their needs, desires, motivations, and challenges, transforming these elements into compelling brand narratives. It's where consumer understanding shapes and energizes every aspect of brand building. 

Human Behaviour

Decoding human behaviour and finding the visible and invisible drivers that define the way in which consumers behave in relation to the category and our brand.

Shifting Realities

We keep a constant pulse on behavior that’s current and behavior that shifts as a result of changes in the environment. Understanding how consumers are evolving and changing their interactions with brands is critical.

Cultural Contexting

Identifying the collective set of values, ideologies, codes, and shifting realities define and shapes consumer behaviour in relation to our brand and our offerings.

Concept Testing

Here, we present and evaluate new ideas, prototypes, or product concepts to gather rich, in-depth insights from participants, helping brands refine and validate before launch. We explore perceptions, reactions, and preferences, and enable companies to take informed decisions

Growth Studies

Growth-oriented studies or market development studies are focused on uncovering opportunities to drive penetration and usage for brands which are in the market. Enabling for greater growth in the short and long term.

Ideation & Innovations

Our ideation and innovation research fuels creativity and drives breakthrough thinking by exploring new perspectives, generating fresh ideas, and uncovering insights that inspire transformative solutions for brands.

Tools We Use

  • Home Immersions

    Meeting consumers in their most natural context: their homes. This method allows us to observe small data from living space while also engaging the consumer through a guided discussion.

  • Consumer Workshops

    Through guided workshops, we get consumers to wear an expert hat and engage in a discussion on products, brands and communication to provide us with rich insights.

  • Digital Ethnography

    Spending time where the consumers spend most of their time. Our digital ethnography tool facilitates a prolonged digital ethnographic immersion into the consumers world through social media.

Strategic Planning

We help you unlock the true potential with our deep strategic expertise

  • Finding an anchor point for the brand which identifies it’s soul and reason to exist

  • Finding ways to grow the brand through penetrative and market development strategies

  • Transforming for a changing world. Redefining and embracing for the new.

  • Helping the brand build and manage long term brand equity

From Insight to Strategy to Design: We believe that great brands are built with a seamless integration of the three

Design Services

Visual Identity

  • Craft a captivating brand story with our expert naming, logo, and visual design services, bringing your brand to life with a memorable identity that stands out.

  • Designing the product's appeal with packaging design that not only catches the eye but also conveys the essence of your brand, leaving a lasting impression on consumers.

Brand Experiences

  • This includes designing physical spaces such as retail stores, showrooms, pop-up shops, or event booths to create immersive brand experiences that engage and captivate customers.

  • We create interactive and user-centered digital experiences, including website design, mobile apps, online platforms that reflect the brand's identity and provide seamless user journeys.

Communication Design

  • We craft meaningful and engaging experiences and curate digital content to captivate and connect with audiences meaningfully.

  • The strategic orchestration of creative elements, messaging, and tactics, leveraging storytelling, visual impact, and targeted communication