There’s only one way to build a strong brand. By speaking to the heart of the consumer.
We at Jigsaw are a consumer-led branding agency recognized for our deep insights into human behaviour. By leveraging our knowledge of people, culture & business, we help build the most powerful brands that become growth engines for companies.
Featured Work
TimesPro: Consolidating & Building Forward the Brand Architecture
Bennet & Coleman’s online education brand had grown organically into several brand extensions to cater to various learners at different stages of the learning journey. We helped structure their brand portfolio into a single powerful brand called TimesPro and built the design language to strike a chord with the various segments of learners.
Olam Foods: Building a House of Brands in Mozambique
Olam Foods in Mozambique had devised a wide portfolio of cooking oils and detergents to cater directly to the consumer with their own FMCG portfolio. We helped the team build a portfolio of consumer-centric brands using deep consumer insight through ethnography in rural and urban Mozambique.
B’Burger: Launching the Guiltiest, Tastiest Burger in Town
Burgers are the guiltiest yet most desirable pleasures for urban Indians. We built a young, trendy and uber cool burger brand that nudged the consumer to ‘give in’ to the pleasure of a sinful burger, rather than live in a state of denial or guilt.
Lifebuoy: Cultural Immersion to Revive the Brand in South India
We helped Unilever’s Lifebuoy go from decline to revival in the South Indian market using powerful consumer insights in the post-COVID hygiene saturated environment. Inspiring the team to create a natural product variant and cater to the consumer using culture-synced communication cues.
Bounce: Reimagining Nicotine Replacement
Our strategic approach redefined the positioning of Bounce Nicotine Lozenges for Rubicon Consumer Healthcare. Moving beyond the conventional medicinal narrative, we adopted a vibrant, cool, and socially acceptable strategy. This innovation differentiated the brand in the Indian market.
Tata Tea: Building a Culturally Rooted Brand in Rajasthan
After acquiring Rajasthan's renowned tea brand Lal Ghoda-Kala Ghoda, Tata Tea aimed to resonate with the local market through culturally relevant advertising. Our immersive experience, spending days in local homes, provided us with a deep understanding of regional customs and traditions. This rich collection of insights and nuanced data was pivotal in developing an effective communication strategy for the brand.
Life @ Jigsaw
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Intensive Insighting
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Behavioural Mapping
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Immersive Storytelling
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Design Brainstorming
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Experiential Research
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Identity Design
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Consumer Immersions
Our Approach
At Jigsaw, we delve into the depths of consumer experience, translating these insights into the core of strategic branding. This process is key in fostering innovation in design, enhancing communication, and ultimately driving growth for the brand.
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New Product Idea Generation | Category & Business Immersion | Concept Evaluation & Testing | Product Testing | Packcept Studies | Positioning & Communication Studies | Market Development Studies | Campaign Evaluation | Pre & Post Campaign Tests | Brand Perception & Brand Equity Studies | Brand Tracks
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Positioning, Promise & Value Proposition | Launch Strategy | Product Strategy | Brand Architecture, Hierarchy & Portfolio Planning | Diversification Strategy | Marketing Planning & Strategy | Internal Brand Alignment
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Visual Identity Design | Packaging Design | Multi-Sensory Experience Design | Wayfinding and Signage | Communication Design | Social Media Content & Creative Design
Some of our Clients
Awards & Recognition
Transform Asia 2023- Commendation Awards for Best Brand Architecture & New Brand in an Existing Category
Social Samosa-Rising Agency of the Year 2022
MRSI 2022 – Best Insight + Creative Development
EMA Awards – ITC Foods LTD. 2021 – Best Business Impact
Transform India 2022 – Best Strategic & Creative Development & Best Use of Copy